What are the Brown-Forman consumer communications policies and guidelines?
As part of our strategic goals of being the best Brand Builders in the alcohol beverage industry, Brown-Forman has seized the initiative of being a leader in building ongoing relationships with our consumers by effectively communicating with them. The B-F Online CRM Team draws on over fifty years of experience of communicating directly to consumers, and responding in a timely, informative, appropriate, and responsible manner to all consumer communications. Because of the nature of direct consumer communications, we do occasionally receive contacts from consumers of a controversial nature, or that present potential legal problems such as: . Communications from individuals that we do not want to share information with either because of their age or stated misuse of our products . Communications that may involve potential legal problems regarding the submission of unsolicited product ideas or marketing concept .
