What are the biggest trends that you e seeing right now in business analytics?
Jeff Jonas: Well, one of the trends is organizations want to try to make sense of what’s happening faster so they can make a better decision while somebody’s on the Web page at the bank applying for a credit card, or while somebody’s calling in and ordering products to a call center. They’re trying to make a better decision faster. Here’s another example: Retailers hire people they’ve already arrested at the same store. For a large retailer in the U.S., two out of every thousand people they hired had already been arrested for stealing from the same store.
