What are the biggest trends shaping the hardgoods market for next year?
The problem being is that many of the manufactures are forcing products down dealer’s throats. From what we have seen, Shops and customers care more about price than quality. All they want to see is cheap prices but with that you get a piece of shit snowboard. How have you responded to the industry-wide oversupply of last season? We just produce what we sell. Its not like we are producing 100,000 boards per year and we avoid overstock. Many companies will produce more boards than they sell and then try and dump the extra stock wherever they can when they start shipping to shops. We have had several of our dealers go out of business this year before we shipped so I can also see how some companies are stuck with extras. How are you working with retailers to help ensure strong margins? Some of our retailers make fantastic margins because they don’t pay us. How do you see the hardgoods marketplace evolving next year? It would be nice to see customers looking more into the materials, qualit
