What are the biggest stumbling blocks?
A. People and personalities are seen as the greatest success and also the biggest failure factors when developing value chains. Respect and trust are needed to work together and create new value. When a chain is composed of talented, skilled, and committed individuals that communicate well, and can combine their efforts, there is great potential to succeed. The VCI has found the involvement of the retailer or food service operator in the value chain development process to be one of the most difficult steps for suppliers. Developing strategic relationships involving retailers and food service operators provide new opportunities for Alberta processors and producers. Working collaboratively with the retailer or food service operator will help to grow these markets. Q.
