What are the biggest obstacles facing Canadian retailers once they go online?
It is critical in an Internet environment to continuously ensure that usability matches customer expectations, as well as their online capabilities. The behaviour profile and level of experience of the user base should dictate how sophisticated your website should be from a technology and functionality standpoint. If customers are not interested, or worse, unable to navigate through your site, conversion rates and repeat traffic will suffer. It is important to develop processes to regularly take the pulse of your customer base.
