What are the biggest mistakes made during a company roadshow presentation to investors?
Too much emphasis on technical/scientific information. Overview the technology, but let them know what is compelling about it, understanding how it fits into your market sector, the competitive landscape, if the intellectual property is protected with patents, and how accessible the market is versus the hurdles you face (i.e. are your financial assumptions valid, and what human resources do you need to succeed). Do not talk about who the customer is and how to get money “out of their pockets” at this juncture. It is also key to have the right person do the presenting — he or she will be evaluated as whether they are able to execute the business strategy.
