What are the biggest mistakes businesses make when planning a corporate event?
The biggest problem is when a business owner or CEO hands off the event-planning opportunity to an administrative professional thinking that he or she can handle it in his or her ‘spare time.’ Often, administrative professionals are thrown in without any training, have to shoot from the hip and hope all turns out well. Business owners tend to think that event planning is like planning a party, but, in fact, it is a full-time job that requires great attention to detail and time-consuming organization. It is a lot to ask of someone. Another major mistake is not allowing enough time to plan. Many CEOs don’t have a concept of what it takes to plan an event — even a company holiday party or picnic. Not having enough time to prepare could result in lack of attendance, absence of key VIPs, and places or entertainment that are already booked. A third mistake is when the event planner does not do enough research when booking an event or consider the target audience that will be attending the ev
