What Are the Biggest Barriers to eCommerce?
According to a survey conducted by CommerceNet, shoppers don’t trust eCommerce, they can’t find what they’re looking for, and there’s no easy way to pay for things. Other than that, it’s smooth sailing. Customers are worried about credit card theft, the privacy of their personal information, and unacceptable network performance. Most shoppers still aren’t convinced that it’s worthwhile to hook up to the Internet, search for shopping sites, wait for the images to download, try to figure out the ordering process, and then worry about whether their credit card numbers will be filched by a hacker. To convince consumers, e-merchants will have to do a lot of educating. However, Gail Grant, the head of CommerceNet’s financial research arm, predicts that most buyers will be won over in just a few years. Grant says that if Web pages were labeled with tags giving product and pricing information, it would be easier for search engines to find stuff to buy online. That hasn’t happened yet, she adds
eProfits Made Simple was able to find that according to a survey conducted by CommerceNet, shoppers don’t trust eCommerce, they can’t find what they’re looking for, and there’s no easy way to pay for things. Other than that, it’s smooth sailing. Customers are worried about credit card theft, the privacy of their personal information, and unacceptable network performance.
