What are the best ways to market volunteering opportunities at my charity to college students?
Start by approaching the heads of career-development centers at colleges in your area, says Mark Valli, president of New Jersey After 3, a nonprofit organization in New Brunswick that finances after-school programs in that state. Come prepared with a written job description that clearly explains what you are looking for from student volunteers, says Mr. Valli, who often recruits from nearby Rutgers University. “A good relationship with the career-development office staff will likely lead to staff recommending your agency over others that don’t take the time to build a relationship,” he says. Next, contact the fraternities and sororities on campus. Keep in mind that most of these groups’ meetings occur at night, and be available to attend if they request a presentation, Mr. Valli says. Form connections with student governments and any community-service programs the academic institution offers as well, suggests Mr. Valli. For instance, many colleges are involved in the Bonner Scholars Pr
