What are the best ways to market vinyl-liner pools?
Giovanone: The best way to market and sell would be to develop good relationships with good home builders in your marketplace — bar none. It’s secure because you get paid at the closing, and you march right down a neighborhood and assure yourself of openings, closings, servicing, referrals, etc. We build 300 custom pools a year and half of our volume is put in new homes through our home-builder program. We build pools with the home that’s going in, prior to lawns, irrigation and landscaping. And let’s say you have a milliondollar-home development going in with 50 homes in it. Well, to get the work you’ll need to be able to meet the wants and needs and the realistic expectations of not only those customers, but also that builder. Because the last thing a builder wants to do is couple in a relationship with a pool builder who is not dependable or can’t meet all of his customers’ needs. At a recent seminar I did, I often got this question: “These negative-edge pools are beautiful, but do
