What are the best techniques to maximize sales opportunities in SME markets?
The model we implement reflects, in our view, the best techniques to maximize sales opportunities in the sense that it corresponds to a previous identification of the specific opportunities of the customer, enabling the commercial area to correctly direct its efforts, maximising the customer satisfaction by proposing the right solution the specific need and, at the same time, concentrating on the Banks profitability. The fundamental part is to present the RM with the most effective way to best organize its commercial activity, namely by: – centralizing, on a single application, the access to all information regarding the customers, avoiding time wasted on administrative tasks; – enable the direct coordination between the work schedule and other tools; – creating some centralized opportunities, according to specific logarithms, related to practices by fellow companies operating in the same industry, target credit and application quotas, etc; – listing future events (ex: maturity of cred
