What are the best sources of Internet advertising data?
I need to construct a business model/plan for an advertising-supported web site. This is new ground for me, so I would appreciate help with any of the following: 1) Industry standard advertising rates for impressions and/or click-throughs 2) Effectiveness of implementing Google AdSense 3) Latest trends in affiliate programs Reference sources and anecdotal information and/or advice welcome. Thanks in advance.