What are the best shopping areas near Lucca?
There are two central shopping areas in Lucca—along the Via Fillungo and the market place inside the Piazza Anfiteatro (built on top of the ruins of an old Roman Amphitheatre). Don’t be surprised if you find the prices in Lucca a bit lower than in other Italian cities. Since the Middle Ages, the Lucchesi have established their reputation as shrewd bargainers and careful shoppers throughout Europe. As a result, goods (and even some restaurants) are often priced more competitively in Lucca. There are also very exclusive shopping districts in the nearby beach resorts of Forte dei Marmi and Viareggio, and the spa town of Montecatini.
