What are the best segments to take for my mailing?
You can work with your list broker to determine the best way to make selections on a list to reach your target. Each list is unique and has different selections available. Typical selects for business lists are sales volume, employee size, SIC code, etc. Consumer lists may have lifestyle data, income, presence of children, etc. Virtually all lists have geographic selections such as zip code or SCF (the first 3 digits of the zip code).
