what are the best search engines to target for Australian Internet users?
The unfortunate thing about the search engine market in Australia is that over the last few years more and more of the major search engines have started to charge for top listings. Although they may provide a free way of being included, most want you to now pay for the very top listings. So who are the major search engines in Australia? Here are the top ones, in a very rough order of popularity: • NineMSN • Yahoo • Google • Looksmart • Altavista • Web Wombat There are many others, but these are the top 6. Let’s take a very brief look at each of them. • NineMSN – search results on NineMSN are currently provided by Looksmart Australia. When you do a search, the top 3 results are normally “Sponsored Results”. These are businesses who have signed up for the “Pay Per Click” service at Looksmart. This is actually quite a costly service, and has a minimum spend of $500, with cost per clicks averaging around $1.50. Unfortunately, this is often outside the reach of small businesses. Underneath
