What are the best Keywords to use with my Google Adwords campaign?
As far as choosing keywords for an Adword campaign goes you need to choose as few keywords as possible per advert. Google seems to recommend no more than twenty. However, in my experience, if you keep your keywords down to just one phrase e.g. Edinburgh Wedding Photographer, this will give much better results. Using this phrase in the first line of your advert will improve the results even more, as will repeating it in your second or third line. The best keywords for any campaign are those that give the best Click Through Rate (CTR) and ultimate conversion into paying customers. Most of us can make a reasonable guess at choosing keywords for our Adwords campaign; but to be honest, guessing isn’t the best policy. You need to test and measure as many keywords as you can. Sometimes very obscure, or specific, keywords will give you much better results than the most common or popular ones. Why? Because there is less competition for them, people that search very specific phrases tend to clic
