What Are the Best Customer Retention Strategies?
Customer retention strategies are some of the most important tools in business in order to keep existing customers coming back to a business. It costs more in advertising and marketing to attract a new customer than it does to keep an old customer happy, and this is something that companies often forget. One of the best customer retention strategies is to provide excellent customer service. Excellent customer service can mean a number of different things, but it generally involves treating customers politely and with respect, resolving any issues they may have quickly and efficiently, greeting them by name when they come into the business if possible, and making sure their experience in the business is a positive one. It is also important to allow customers the opportunity to provide feedback to the business regarding their shopping experience, either through phone or mail surveys.
