What are the benefits to allowing increased fortification?
There are a number of benefits to Canadians in the new policy. We anticipate that, when manufacturers fortify their products (within the safe limits set by Health Canada), the nutrients available in our food supply would increase. Canadians would enjoy the freedom to make choices from a wider range and variety of fortified foods while knowing that they have been protected from the health hazards of consuming too much of a given nutrient. In addition, the proposed policy complements the government’s Smart Regulations Strategy as it would allow for the innovation and development of new fortified products in Canada and reduce regulatory differences between Canada and the United States.