What are the benefits that Fuel has brought to Cingular Wireless?
Cingular is one of our great carrier partners and we have just finished nearly a year of working with Cingular, which is extremely exciting. There is only so much that I can say publicly, because we have to be sensitive to Cingulars proprietary data. In terms of the information that is already public, shortly after launching our platform Cingular saw an immediate increase in revenues. Several months after it launched a press release on its Fuel utilization, Cingular crossed one million dollars in revenue per day for the first time. This was a huge validation for Motricity, as Cingular is the first carrier to cross that revenue mark. Even greater than that, if you look at Cingulars public data, it is releasing more and more data itself on the amount of revenue per user it is generating from mobile content. Prior to using Fuel, Cingular had a $1.78 per user revenue from data, and now that number has grown to $4.19. Though there are other factors fueling that growth, Motricity is creating
