What are the benefits of using ICT?
• More members • More visitors • Improved membership management • Improved services for members and visitors • Improved communication with members • More effective marketing • Improved course management • Optimised course usage • Increased profit • Increased turnover • Reduced costs • Faster decision making • More effective internal processes/operations • Improved purchasing The opportunities for ICT are endless, and each club has had the opportunity to maximise the benefits of it in order to attract a share of the tourists coming to Wales. By using ICT creatively, a club can offer both its members and its visitors an improved experience, and allow club staff to focus on providing a better service for all players.