What are the benefits of using DRTV?
DRTV advertising can be highly cost-effective. With the increasing number of TV channels, advertisers can target their intended respondents with ever greater accuracy. Furthermore the advertising spend is completely quantifiable and accountable. Many advertisers use a different freefone number for each TV channel so that they can accurately track where their responses are coming from. Pure Creative often has to produce 50-100 variations of a single commercial to facilitate this. It is important to remember that most DRTV commercials are also creating or enhancing a brand. Apart from the immediate results, they often reinforce other forms of marketing – e.g. creating an uplift in response to newspaper advertising or direct mail.
