What are the benefits of using a travel agent compared to the Internet?
The Internet can be a powerful tool. It can increase the scope and reach of a consumer’s efforts and allow a person to check hundreds of options or research destinations in depth. But to make the Internet work effectively, a person has to understand where to look and what questions to ask, otherwise hours can be wasted surfing the Web and ultimately produce unsatisfactory results. This is where a travel agent can make a world of difference. A professional travel agent is trained to guide a client through the entire process of planning a trip, whether for business or for leisure. Travel agents take classes, participate in seminars, become destination specialists and join professional associations, in order to ensure they make each client’s travel experience as personalized, convenient and memorable as possible. Some things technology cannot replicate, and personal touch is one of them. The Internet is a valuable resource, but it cannot replace the expertise, guidance and personal servic
