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What are the benefits of the Value Gift Card System to a merchant?

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What are the benefits of the Value Gift Card System to a merchant?

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Electronic gift cards are convenient because: Customers carry gift cards in their wallets with other plastics. Security — Value Gift Cards cannot be photocopied like paper gift certificates. Merchant branding — a “billboard in a wallet” establishes the merchant as the destination. With Value Gift Cards, a merchant will gain more name recognition and exposure in the marketplace, further expanding its customer base.

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