What are the benefits of sending emails in HTML format?
• You can include pictures, graphs, graphics, colors and styled fonts in your email message. It is more like sending a web site than a plain-text message. • You can serve interactive text or graphical ads to your readers, thus improving performance for your advertising clients. • You have more control over hyperlinks and other elements in your email message. • Because your readers will be viewing a web page of sorts in their email client, it is a much more seamless experience for them to click through to your web site. • Most readers of HTML email do so while connected to the Internet. Because of this, many HTML email messages just include a summary or lead-in with a link to the full article on the web, thus driving more traffic to their web site. • You can also choose to include a side bar or some other form of navigation that will allow your readers to easily explore some of the regions of your web site.
