What are the benefits of search engine optimization (why should I care)?
Most searchers do not go past the first or second page of results when using an Internet search engine. If your Web site is not highly visible (on first or second page) within the regular results listings, then someone searching for your product or service will most probably not find you when performing a search. Search engine optimization is an effective way to help your future customers find you by giving you the best chance to be highly ranked for the keywords that are important to your business. Search engine optimization enables you to not solely rely on pay per click advertising because your Web site will already show up highly ranked in the regular listings for some keywords.
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