What are the benefits of Public Relations versus advertising?
Public Relations offers several advantages over advertising: • An ongoing Public Relations campaign tends to be more cost-effective than an ongoing advertising campaign – your investment will be in the cost of services and the creation of newsworthy activities or events rather than the cost of purchasing advertising. • The result of a Public Relations campaign is editorial coverage, which is believed to be three times more effective than the equivalent advertising space. • Public Relations focuses on activities that are of genuine public interest and offer real benefits to the public – not just to the company behind the activities. As a result they tend to attract more interest from the general public. • Public Relations builds community goodwill because of its connection to activities of public benefit.
