What are the benefits of optimization?
A. The benefits of website optimization are both immediate and long-term, and not entirely related to rankings. An optimized web site will be a much better reflection of your company and what it does. With the input of your sales team, the site will serve as a valuable selling tool. The obvious benefit of optimization is that your site will achieve high rankings on the major search engines, for your designated keywords, which will increase your site traffic and your responses from site visitors. This should lead to increased qualified leads, requests for quotes and proposals, and eventually sales.
