What are the benefits of offering a clarity enhanced diamond in addition to a non-enhanced diamond in any given sales opportunity?
Many consumers have never heard of enhanced diamonds. They arrive at your store with the hopes of buying their “dream” diamond although not always realizing how expensive their dream really is. Offering an enhanced diamond alongside a non-enhanced diamond can help you close more sales in two ways. For the budget shopper the dream of owning the size they originally wanted can be a reality. For other shoppers, a much larger diamond is now possible.
