What are the benefits of motor sport advertising?
Research shows that as much as 57% of the population is interested in motor sport, compared with just 43% in football. Indeed motor sport is the only sport to have become more popular in recent years, showing a growth of 4.6% since 1997. In addition to the popularity of motor sport, the promotional benefits are rarely disputed. Firstly, race events can provide your company with a unique venue for recruiting new customers or for entertaining existing ones in an exciting environment, conducive to creating new business. The advantages of being associated with any form of motor sport are immense. The racing season provides a perfect opportunity to promote your brand with superb opportunities to demonstrate and develop new products, not only at the actual race meetings, but at a host of race day and track events across the country, which are often attended by thousands of everyday enthusiasts. For example, Max Power Magazine holds race and track days all over the country which are often att
