What are the benefits of implementing VbV?
The value of VbV for you: • Reduction in the number of chargebacks for online sales • Visa® cardholders have increased confidence while shopping online • Minimal impact to your existing checkout process • User-friendly experience for you and your customers • Merchant Plug-In software is easily installed and can be readily integrated into existing e-commerce systems The value of VbV for your customers: • Greater protection against unauthorized use of their Visa card(s) for online purchases • Increased confidence and trust when shopping online at a VbV enabled merchant • User-friendly – no special software or browsers are required • Ability to quickly identify merchants who offer the added security of VbV when the VbV merchant mark is featured on the web pages close
