What are the benefits of exporting for my company?
Exporting can lead to an increase in sales and profits. A larger market means more demand for your product; a higher sales volume helps to reduce average unit costs and raise profits. Exporting helps diversify your markets, extends product life cycles by using idle capacity, and helps reduce unit costs through economies of scale. Exports also help sharpen competitiveness, broaden contacts, and enhance understanding of global markets and cultures. In addition, involvement in a wide range of markets spreads out risk, so that dependence on domestic markets is reduced. The technological capabilities of foreign markets often lag behind the advanced American market, particularly in newly industrialized nations. The world market offers new sales options when domestic business slows down. Exports can help offset sales downturns during recessions and seasonal changes. When the domestic economy stagnates, the economy in other countries may be growing. As their production and consumption increase
