What are the benefits of completing the Communicator Certificate?
• Credibility that comes from earning a university-sponsored certificate • Enhancement of technical skills in areas such as writing, design principles, website development, and software applications • Opportunity to network with peers • Increased knowledge of available resources to make job easier and more enjoyable Benefits for department heads and departments include: • Increased employee morale through professional development • Improved quality of print/web-based publications and marketing pieces • Increased knowledge of university resources and best practices for marketing and public relations • Development of comprehensive, consistent communication and marketing plans that enhance the department’s image • More efficient sharing of resources among departments via networking Benefits for the university in general include: • Presentation of a more consistent image of the university and its units to internal and external constituents • Increased consistency in knowledge about and use
