What are the benefits of being in the IDS Virtual Designer Gallery?
First of all, it extends your reach beyond what was traditionally possible with trade shows and advertising. Because the jewelry industry is segmented into several branches — fine jewelry store, gallery, boutique, etc. — you would have to exhibit in craft shows and accessories shows as well as numerous trade shows to reach all of these categories. The same goes for publications you might advertise in. With JewelryDesignerFinder.com, as more and more jewelry retailers in every category become members, your work will become available to a wider and wider retail audience. Secondly, this concept further benefits both sides of the operation in that it allows retailers to “test market” your work before buying into it, and gives you the chance to “test market” your work to see if it works in a particular geographic area, income bracket (determined by the store you choose) or even a particular retailer. You get to determine, by mutual agreement, what the terms of the arrangement will be. You
