What are the benefits of advertising in a trade magazine?
These specialized publications target industries. Just about every industry you can name has at least one book serving it. It’s an ideal ad vehicle for anyone wishing to reach manufacturers, distributors, suppliers, retailers, or sales reps for specific products. They’re also ideal for advertisers who want to show business people how they can either make or save money. What are the benefits of a city business newspaper? They offer advertising opportunities for those who sell products or services to other businesses. Their editorial material often focuses on business expansion, growth and success stories, which often makes reading them a good source of business leads. What are the benefits of a newsletter? This is a relatively new medium, but one that’s ideal for reaching targeted professional or demographic markets. Editorially, many of these letters choose shorter features for their content. They may or may not run additional colors. Many are published on a monthly or weekly basis. Wh
