What are the benefits of advertising in a daily newspaper?
A daily generally serves a community of 5,000 or more. It’s useful for retail and service business advertisers who want to reach a broad, non-specific audience. In some cases, advertisers can buy a zone — one specific geographic area — without buying others. On the downside, dailies have a short “shelf life”…one or two days. The best way to target specific types of customers is by (1) inserting your ad in a section relating to your business (the “sports” section if you’re a sporting goods store), or running your ad in a “special section” (the bridal section if you sell wedding dresses). What are the benefits of a weekly newspaper? Weeklies serve both large and small communities, and often even neighborhoods. Their targeted circulation and slightly longer “shelf life” make them an ideal buy for product or service providers in a specific area. Like daily papers, they provide a good market to test coupon offers and local promotions. What are the benefits of a “shopper” newspaper? Thes
