What are the benefits of a Win Loss Analysis?
A Win Loss Analysis will reveal the risks and opportunities associated with your sales strategies, your competitors’ strategies and your target markets. You can learn about your marketplace in a way that transcends simply knowing about your own customers. A Win Loss Analysis will also reveal the varied buying habits, challenges and adoption rates of your customers, your competitors’ customers and your mutual prospects. If you want a clear picture of each individual sales opportunity and the emerging trends across multiple opportunities to help sales professionals win more business, a Win Loss Analysis can do the following: • Improve individual and company-wide competitive win ratios • Establish clear Win Loss benchmarks • Increase sales per employee • Build successful sales organizations that are always improving • Discover the reasons for lost opportunities • Increase your competitive advantage • Enhance your understanding of competitors By obtaining reliable and unbiased feedback fro
