What are the benefits of a media tour?
An important component of Internet and entertainment publicity is the media tour. There are primarily two forms of these tours: satellite media tours and a key-city tour to meet one-on-one with key journalists in the major markets. For an interactive campaign, the major markets of the key-city tour include New York and San Francisco. When you participate in a media tour, you are introduced to key media who cover your industry. As a result of their meetings with you and our follow-up, these journalists are more likely to include you in their stories. The opportunity to build a one-on-one relationship is a key factor here. So many journalists in this information age spend their days in front of computers, often interacting with most sources by phone and e-mail. It is helpful to them, and of course to you, to obtain in-person time with you as a trend-setter in your industry.
