What are the benefits of a licensing program?
A licensing program exists to protect the name and marks of the University and to enhance the image of the University through the signing of licensing agreements authorizing the use of the marks on high quality and tasteful merchandise. It is also the responsibility of the office to insure that the University receives the appropriate commercial value for the use of its trademarks.
A licensing program exists to protect the name and marks of the University and to enhance the image of the University through the signing of licensing agreements authorizing the use of the marks on high quality and tasteful merchandise. It is also the responsibility of the office to ensure that the University receives the appropriate commercial value for the use of its trademarks.
