What Are the Benefits of a CRM Tool?
CRM stands for Customer Relationship Management, and refers to a broad strategy for cultivating and maintaining good interactions between a business and its customers. The strategy uses technology to organize and implement customer relationship protocols. CRM hopes to improve profits and improve customer loyalty by bringing together data from all corners of a business to create a complete image of each customer. Better Customer Service When CRM works, it helps create better customer service. The data collated through CRM will help your employees interact with the customer on a more tailored level. The customer will feel better cared for. The products offered and sold to the customer will better meet exactly what the customer wants. The CRM gives you up-to-date information and who your customers are and what they want, so that you are better able to serve them. Up-selling CRM gives your employees more opportunities to up-sell to customers and potential customers. Up-selling is a techniq
