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What are the basic prices, terms and conditions for renting lists?

April 26, 2017BASIC Conditions lists prices renting terms

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What are the basic prices, terms and conditions for renting lists?

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The vast majority of marketing lists are supplied on a one-time rental basis. This means that the owner agrees to allow the renter to use the list once in return for a fee, typically expressed on a per thousand record basis. A list renting for $120/M is said to have a base rental rate of $120 per thousand records.