What are the basic Fresno State colors?
Cardinal red and blue are the traditional colors for California State University, Fresno. We also use bronze to coincide with our less-formal medallion logo. See the foregoing descriptions of the university graphic symbols (seal, logo, Bulldog symbols) for color guidelines. What about text printed in university colors? Red is not a good ink color for body type or for repetitive headlines. Blue can be a problem, too, if it s too light. Black is never out of style or inappropriate for body type and headlines in your publications. Reserve the Fresno State colors for graphics and other print accents. What about photos printed in university colors? Consideration should be given to photo reproduction when printing materials such as brochures and fliers using traditional Fresno State colors. If your photos contain people, you always will be safe with black ink, if that is one of the colors available to you. Some of the darker blue inks also may reproduce photos well, but reds, bright blues an
