What are the basic facts about general mills cereal company?
We started with two flour mills in the 1860s and revolutionized the milling industry, producing flour with superior baking properties. By the 1960s, we were marketing beloved children’s products that included Play-Doh, Easy Bake Ovens, Spirograph, Monopoly and Nerf balls. In between, we became involved with such memorable characters as Betty Crocker, Bullwinkle, the Lone Ranger and the Pillsbury Doughboy. And no one could have written a movie script about what happened when our Wheaties brand began sponsoring baseball radio broadcasts in 1933, when the cereal became known as The Breakfast of Champions. One of our announcers, Ronald “Dutch” Reagan was voted the country’s most popular Wheaties baseball announcer in 1937, which earned him a free trip to California. He traveled from Des Moines, Iowa, for a screen test, became a Hollywood star and, as you know, eventually was elected president of the United States. You might not know that when oceanographer Robert Ballard explored the sunke
On average, U.S. shoppers place at least one General Mills product into their shopping cart each time they visit the grocery store. We market global brands such as Green Giant vegetables, Old El Paso Mexican food and Häagen-Dazs ice cream. Our U.S. portfolio includes Yoplait yogurt, Cheerios, Wheaties and other Big G cereals. We also market strong local brands, such as Diablitos meat spread in Venezuela, Latina pasta in Australia and La Salteña dough in Argentina. A brief overview of our businesses: Baking Products General Mills markets great-tasting baking solutions that feature Betty Crocker dessert mixes, cakes and frostings, Bisquick baking mixes and Gold Medal flour. Big G Cereals A leader in the U.S. ready-to-eat cereal category, Big G offers consumer favorites such as Cheerios, Wheaties and Lucky Charms. Meals General Mills provides convenient dinner options with a line of Helper dinner kits, Betty Crocker potato mixes, Progresso soups, Green Giant vegetables and meal starters,
General Mills is an American Fortune 500 corporation, mainly concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets several well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno’s, Pillsbury, Green Giant, Old El Paso, Häagen-Dazs, Cheerios, Lucky Charms and Wanchai Ferry. Their brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world. On average, U.S. shoppers place at least one General Mills product into their shopping cart each time they visit the grocery store, according to the company. Sources: http://en.wikipedia.
We started with two flour mills in the 1860s and revolutionized the milling industry, producing flour with superior baking properties. By the 1960s, we were marketing beloved children’s products that included Play-Doh, Easy Bake Ovens, Spirograph, Monopoly and Nerf balls. In between, we became involved with such memorable characters as Betty Crocker, Bullwinkle, the Lone Ranger and the Pillsbury Doughboy. And no one could have written a movie script about what happened when our Wheaties brand began sponsoring baseball radio broadcasts in 1933, when the cereal became known as The Breakfast of Champions. One of our announcers, Ronald “Dutch” Reagan was voted the country’s most popular Wheaties baseball announcer in 1937, which earned him a free trip to California. He traveled from Des Moines, Iowa, for a screen test, became a Hollywood star and, as you know, eventually was elected president of the United States. You might not know that when oceanographer Robert Ballard explored the sunke
On average, U.S. shoppers place at least one General Mills product into their shopping cart each time they visit the grocery store. We market global brands such as Green Giant vegetables, Old El Paso Mexican food and Häagen-Dazs ice cream. Our U.S. portfolio includes Yoplait yogurt, Cheerios, Wheaties and other Big G cereals. We also market strong local brands, such as Diablitos meat spread in Venezuela, Latina pasta in Australia and La Salteña dough in Argentina. A brief overview of our businesses: Baking Products General Mills markets great-tasting baking solutions that feature Betty Crocker dessert mixes, cakes and frostings, Bisquick baking mixes and Gold Medal flour. Big G Cereals A leader in the U.S. ready-to-eat cereal category, Big G offers consumer favorites such as Cheerios, Wheaties and Lucky Charms. Meals General Mills provides convenient dinner options with a line of Helper dinner kits, Betty Crocker potato mixes, Progresso soups, Green Giant vegetables and meal starters,
