What are the barriers to a successful new product launch?
• Products must be in at target levels by the time consumer and trade promotions are executed. Last minute efforts to correct distribution and product placement can be costly and pull resources away from other critical steps in the launch. Many new product failures are due to a lack of visibility into the key milestones during the launch process. Companies that traditionally benchmark well in introducing new products have a rigorous product tracking process. What is the Infosys NPI&P solution? • By providing greater visibility into the lead indicators of a new product launch, Infosys’ SAP enabled NPI&P solution provides progressive clarity to correct issues before they impact the launch. The solution provides data on important checkpoints along the launch continuum – it leverages multiple data sources including retailer provided RFID signals, syndicated data sources and internal systems • NPI&P provides a single version of truth and facilitates not only the correct interpretation of th
