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What are the average click through rates for banners, skyscrapers, etc?

April 26, 2017average banners Click rates skyscrapers

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What are the average click through rates for banners, skyscrapers, etc?

1 Answer

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Click through rates can vary dramatically on the basis of a wide range of variables. For this reason it is difficult to identify a single average click-through rate. Over time ad server companies may have accumulated data that can offer this kind of information. You could contact the ad server company that is running your campaign directly to help answer this question.