What are the alternatives to FASA?
Sell Non- Internet Products (NIPs) Whether it’s gas or electric fires, stoves or fireplaces, manufacturers are increasingly introducing NIPs to the high street retailer or offering varying forms of new T&C contracts that prohibit online or distance selling. These manufacturers are being proactive in their approach to the problem of online selling (and new suppliers see this as an effective marketing ploy) but while welcoming this awakening, FASA offers a word of caution about this approach. Almost all NIPs are un-proven in the market place. Traditional retailers are being asked to invest in new showroom displays, re-educate themselves in the features of these new products and then hope they sell. Online sites carry on as usual with proven products and are unaffected. FASA believes this is counter productive and that manufacturers should redirect familiar products back into the high street and offer these unproven goods to the online sites. The past shows that it is only a matter of tim
