What Are The Aims Of Marketing Research ?
The main aims of marketing research can be summarized as follows: Help in identifying the problems that exist related to the marketing or any other factors that affect the marketing Define the problem precisely so that the actual problem is identified. Collect all the information that is needed to market properly Look for new markets Find ways to make old markets more profitable Identify customer needs Help develop and implement a plan according to the research findings Evaluate the decision by keeping track of the decisions and monitoring the market constantly.
