What are the advantages to Cox Radio of being just radio?
REIS: It means we can make radio our number one focus and concentrate solely on being the radio experts. FERGUSON: All businesses are about the big picture and endless details. When you’re dedicated to one concern like Cox Radio is you have a much better chance of getting the second part of that equation right. Our stations are rooted in the needs and desires of radio customers listeners and advertisers and we work flawlessly to give these constituents what they expect, what they have told us they want via research, in a consistent manner. There’s a clear discipline at Cox Radio because we are concerned 100% with radio customers. MORGAN: We’re radio specialists and that helps us attract the best talent. Because people know we are passionate about radio only, they know we can’t, and won’t, have another higher priority. JOHNSTON: To be successful, it’s all about focus. When you focus on what you do best, it leads to exceptional performance. Being exclusively radio gives us a single purpo
