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What are the advantages to advertising using cooperative direct mail?

April 26, 2017advantages Advertising cooperative mail

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What are the advantages to advertising using cooperative direct mail?

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The average cost of a custom direct mail piece runs nearly 44 cents per home. Co-op direct mail (many merchants sharing the same envelope to keep costs low) is the best method to reach new customers and re-establish contact with previous customers in your local trading area. With cooperative direct mail, you’ll be able to reach potential customers for as low as 3 cents per home.