What are the advantages to 10-Digit routing over using NPA/NXX and ZIP codes?
Accuracy and reliability. NPA/NXX and ZIP Code routing use the center of the telephone switch service area or ZIP code, respectively, as a basis for determining the caller location. This method often causes the incorrect location to be returned. TARGUSinfo uses the full 10-digit telephone number to determine the caller location, so we can pinpoint a caller’s actual location within 105 feet. With our precise routing services, you can: • Eliminate mis-routed calls • Capture actionable marketing data on every caller • Build custom routing logic, including the use of distance or exclusive territories, time of day, location hours and services offered by particular locations • Eliminate the time-consuming efforts required to maintain and update ZIP- and area-code splits • Convert more prospects to customers Please contact TARGUSinfo for more data on scenarios that may be specific to your business.
