What are the advantages that comScore possesses and the barriers to entry that it has established in its business?
• A two-year lead over competitors in terms of historical data, product development and relevancy of service offerings. • World class technology that operates on a massive operational scale and which includes the world’s largest Windows-based data warehouse (1,000 TB of storage). We use a distributed processing architecture with a standardized, modular data center that allows us to expand linearly at a low incremental system and bandwidth cost and which has the inherent flexibility to allow us to measure the expanding set of activities that are occurring online. • An opt-in consumer panel consisting of approximately 2 million members across over 150 countries that enables us to measure Internet usage on a worldwide basis. We continuously collect a comprehensive set of data from these panelists using passive measurement that provides an accurate view of online behavior. For example, we can measure what happens when consumers are exposed to an ad, how much of their purchasing is immediat
